Inside Asian Gaming

March 2015 inside asian gaming 41 rooms, where there could be a hundred thousand or million dollars on a specific hand. No property wants to have controversy.” Furthermore, according to Mr Nicholson, “We are not aware of any of our shoes ever having mis-read a card value. The shoe actually reads the value of the card when it’s pulled through, and we are the only manufacturer where there has never been a card pulled in live play that has been read incorrectly. If it’s an ace, and the shoe thinks it’s a 10, that’s an issue. And even if it’s rare (it might only happen once or twice), if it happens that once or twice on a critical player, a critical VIP, it hurts the relationship with that customer.” Mr Nicholson says it’s important to have more than one major supplier of cards in the market. “The same way you manage your security risk, you should also manage your supply chain risk,” he says. And USPC also has customers in the Philippines, Korea, Vietnam, New Zealand and Australia,” he says. In the meantime, USPC is focused on “talking to the customers and gathering feedback,” he adds. “We want to be a customer-driven company. We want to learn, particularly as we work on future innovation.” Feature “We want to be a customer-driven company. We want to learn, particularly as we work on future innovation.” often inside the paper they also put a thin layer of plastic, which you can’t recycle because of that. Even in our manufacturing process there’s no waste. All the scrap, the products we use, everything down to the containers the ink comes in, we recycle. That’s an opportunity for some of these larger corporate owners that want to be more sustainable.” Another key differentiating feature of the USPC manufacturingprocessisthatitishighlyautomated. The company believes greater automation leads to fewer mistakes and lessens the risk of security breaches. The company’s 570,000-square-foot manufacturing plant in Kentucky produces almost a half-million cards daily for both casino use and for various retail brands. Another important part of USPC’s mission to grow its footprint in Asia is the Bee-Tek intelligent electronic baccarat shoe, which forms the backbone of the company’s baccarat solution. “Our shoe provides incredible value for properties, especially with its overdraw protection function,” explains Mr Nicholson. “In baccarat, when someone tries to pull an extra card, there’s a plastic mechanism on our shoe that raises up and prevents them from pulling that card. It stops those confrontations, especially in the VIP

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