Inside Asian Gaming

November 2014 inside asian gaming 37 IAG: How strong are NEWave at what they do? Mr Simmons: In the US, NEWave has the most dominant market share in terms of these tools, and the largest product set that will go along with those tools. So what compliance tools do Asian casinos use? In Asia, the casinos generally run their own systems. And it’s working for them now. Around the world, regulators and governments that oversee gaming in different jurisdictions are moving towards a model with a preference for casinos using more automated tools for compliance and audit and reporting. Automation creates a higher level of transparency and reporting reliability. I think Singapore is probably the most aggressive in adopting automation, and certainly we’re looking at opportunities with our NEWave product there. GCA’s watchword is “integration”. How are you bringing all these offerings together? Our core products are our cash-access services: ATM functionality, credit and debit card cash services. When you look at our model we’re a very unique provider in terms of a fully integrated solution—cash- access services, kiosk services, gaming intelligence services. So when you look at auditing and compliance, we tie all that together. It becomes a very powerful offering from a vendor standpoint and from a partner standpoint with a casino operator. You could have multiple vendors for all these types of products or GCA can bring you all of these solutions with one relationship. How about the Multimedia Games acquisition? That caught many by surprise. To many, the acquisition of Multimedia looked like it came out of left field. If you take a close look at the actual synergies and understand that we’re not competing companies, you’ll see that we’re very complementary companies. That provides for a pretty powerful offering into the marketplace and differentiates us. Multimedia is mainly in the US, they haven’t really expanded outside into the international marketplace. GCA will offer the Tech Talk ability for Multimedia to do that. Certainly North America-wide into Canada and other jurisdictions that GCA does business in. GCA is in Europe, Asia and South America as well and we’ll be able to offer Multimedia a significantly larger footprint to introduce them to new markets. We’re at a very unique intersection of gaming and payments. And there is no other company there. We’re the only one that’s been able to bring that intersection together successfully with the depth of solutions that we offer. The feedback that we’ve got so far in terms of our go-forward plan has been very well-received What else will the Multimedia Games acquisition mean for GCA once it’s approved by regulators? It’s transformational for us. It effectively doubles the size of our company and brings us the ability to sell a new product set into our customer base. We’ve got a significant footprint in gaming with our cash access- related services and integrated solutions and now we have the gaming side with Multimedia. GCA’s current licensing in all the different jurisdictions we have is quite The CXC 2.0 Lite offers the same key services as the CXC 4.0 at a smaller footprint and attractive price point without sacrificing quality. INTEGRATED SHOWCASE GCAdisplayed a comprehensive line-up of cash access solutions at G2E 2014, including: CashClub® is the next generation of GCA’s QCP portfolio and is built on a stronger and more stable technology platform to reduce transaction time and overhead costs. Using an intuitive interface, CashClub will facilitate common cash-access tasks such as PIN debit cash advance, credit card cash advance and check warranty services. Through feature enhancements to receipt printing and electronic storage of customer signatures and receipts, CashClub will reduce the records-retention burden currently placed on casino staff. Xchange® Kiosks , GCA’s multi- functional suite of full-service kiosks, provide best-in-class cash handling technology, cash access, back-office reporting tools and marketing services. The CXC 4.0, with a sleek new design, combined with powerful marketing peripherals and high-capacity components, delivers maximum velocity and unparalleled up-time. The CXC 2.0 Lite offers the same key services as the CXC 4.0 at a smaller footprint and attractive price point without sacrificing quality. NEWave Anti-Money Laundering software is the gold standard for the gaming industry, encompassing innovative modules such as Business Intelligence, Source of Funds and Walk with Chips log. The Business Intelligence module supports more than 20 new and flexible queries that allow casinos to mine for data to detect suspicious activities and possible fraud. The queries also allow casinos to better and further research customers’ source of funds. Also new is Walk With Chips, which allows casinos to >>