Inside Asian Gaming

INSIDE ASIAN GAMING | April 2014 6 Oh the places you’ll go! There is fun to be done! There are points to be scored. There are games to be won. And the magical things you can do with that ball will make you the winning-est winner of all. Dr Seuss, “Oh, The Places You’ll Go!” SEGA SAMMY CREATION INC. President Hisao Oguchi wants to get Asia’s electronic gaming machine players excited about the process rather than the outcomes of the games. His vision is for casinos to become meccas of communal entertainment, and he’s got big things in mind to achieve it The Pleasure of Anticipation COVER STORY