Inside Asian Gaming

December 2013 | INSIDE ASIAN GAMING 23 Insights IAG: Melco Crown Entertainment’s recent strong profit growth has been driven in large part by surging mass-market revenue. City of Dreams was arguably the first Macau property to seriously court the premium mass and remains a leader in the segment, though all the operators are now feverishly trying to attract premium-mass players. How will CoD stay ahead? Mr Ho: With a world-class array of hotels, entertainment attractions and other non-gaming amenities, as well as its advantageous location in the fast-growing Cotai region, our flagship integrated entertainment resort in Macau, City of Dreams, has positioned itself to cater to the increasingly discerning Macau visitors who demand a more sophisticated leisure and tourism experience. City of Dreams provides an extraordinary entertainment experience through its two world-class entertainment attractions—The House of Dancing Water, the world’s largest water extravaganza and a must-see experience for all visitors to Macau, and TABOO, the only cabaret show exclusively shown in Macau at City of Dreams. These two unique and world-class attractions, together with a wide variety of entertainment options to suit every taste, have redefined the entertainment experience in Macau. The House of Dancing Water show has already entertained over 2 million guests. Targeting the premium-mass market segment, City of Dreams will continue to create more fascinating gaming, dining, shopping and entertainment experiences to cater to a wide array of customers who are seeking a broader leisure experience. The new iconic fifth hotel tower at City of Dreams represents another powerful addition to our wide array of amenities and attractions that City of Dreams already offers its premium-mass and high end customers, providing another tool to further extend the property’s leading position in this key segment. We envision City of Dreams as a complex that features not onlyVegas-style gaming and entertainment facilities, but also provides a multi-dimensional, family-oriented resort experience, differentiating itself from other international resort destinations in Asia. Is construction on the fifth hotel tower at City of Dreams going to commence by the end of this year?What will it include? Melco Crown Entertainment continues to move forward with the construction of the fifth hotel tower at City of Dreams and is expected to open in late 2016, early 2017. More details on this exciting project will be provided in due course. We are confident that this new iconic hotel “We envision City of Dreams as a complex that features not only Vegas-style gaming and entertainment facilities, but also provides a multi- dimensional, family-oriented resort experience.”