Inside Asian Gaming

INSIDE ASIAN GAMING | July 2013 34 H eadquartered in Turin, Italy, Abbiati Casino Equipment last year secured the services of veteran industry marketeer Christophe Leparoux to better serve the Asian market and exploit what the company sees as a prime opportunity to grow sales in the wide range of products it manufactures and supplies. The range covers traditional equipment such as roulette wheels; customized tables and chairs; value chips, plaques and jetons; table layouts; and tokens and other gaming accessories. It also covers products boasting cutting-edge technology, such as roulette wheels equipped with patented laser monitoring and linked to an electronic results display and external terminals; and RFID systems utilizing 13,56 MHz PJM technology. Abbiati has recently enjoyed strong sales of its premium chips and plaques in the continent, winning orders from the likes of SJM, The Venetian and Solaire. The currency shipped include plaques and a wide range of American-style chips, both available in an array of colors, diameters, styles, finishes and unique security features. Plaques like the ones you’ll see in Solaire’s recently-opened VIP rooms are richly crafted in traditional mother of pearl and fitted with UV-sensitive links for extra security and serialization. The chips on the main floor and in the VIP areas are designed with the same attention to detail, manufactured under a computer-controlled CNC injection-molding process that ensures state-of-the-art consistency and durability, each one carefully ground on its face to just the right thickness for smooth handling and uniformity, and along its edges to guarantee that size and diameter never vary. High-security holograms, customized to Solaire’s name, logos and chips sets, ensure unparalleled protection against counterfeiting. Abbiati’s ability to design and produce various sets in several currencies that are easily distinguishable from one another while maintaining Custom Choice Abbiati is leading its expansion in Asia with premium chips and plaques that allow for high levels of personalization Giorgio Abbiati, right, and Christophe Leparoux consistency was the overriding factor in the company’s selection as the main supplier of chips and plaques to Solaire. “We chose Abbiati for our higher-end casino currency because of their leadership position in quality chip supplies, as well as their ability to provide the most design and security options to meet