Inside Asian Gaming

July 2013 | INSIDE ASIAN GAMING 31 FEATURES the first six, with the Asia Pacific division continuing toplay a leading role. Revenues in the region were up 7.8% in the first half over the same period last year on a 14% increase in overall volumes, and “The [market] is expected to remain strong throughout 2013 and into 2014,” the company said, “with new openings complementing our established regional business.” Jamie Odell, chief executive of parent Aristocrat Leisure, said at the time: “This positive momentum has allowed the business to refresh our strategy, fund acquisitions and invest in share-taking opportunities in both existing and emerging segments.” What this promises for the months ahead is that more of the market-leading innovation witnessed at G2E Asia will find its way to the slot floors of Macau, the Philippines and Singapore—“an increasingly competitive region,” as Aristocrat describes it, where “a tailored product portfolio focusing on regionally relevant content will continue to drive market share.” Cash Express Gold Class is packed with new features, including a fifth jackpot level that resets to a higher amount than the traditional four. 5 Dragons Legends was voted ‘Best Standalone Slot’ in the Inside Asian Gaming 2013 Supplier Awards . IAG Editor James Rutherford, right, presents the trophy to (from left) David Punter and Aristocrat Australia Design Studio Director – Concept Matt Chan and Asia Pacific Regional Marketing Manager Nathan Drane.