Inside Asian Gaming

May 2013 | INSIDE ASIAN GAMING 93 reviewing their gaming laws and considering expansion, which will likely provide new opportunities for Bally and our casino operator partners in the coming years.” The company finds the Philippines to be “particularly exciting,” he says. “We also know that the overall economies in most Asia-Pacific countries tend to be strong and stable and the consumer base finds great entertainment in gaming—both of which bode well for Bally.” This also plays to one of Bally’s great strengths, which is its ability to transcend cultures with games that have proven successful at capturing the internationalism of pop iconography in the 21st century. In line with this, one of the uniquely American offerings rolling onto this year’s show floor is NASCAR, a video slot featuring an all-star lineup of stock car heroes and plenty of high-octane thrills. Featured on the powerful ALPHA 2 Pro Series V22/32, NASCAR invites players to choose their favorite driver (at which point the game screen changes to reflect those team colors and branding) and put pedal to the metal through three exciting bonus rounds—“Pit Stop, Burnout Free Games” and “U-Race”—for a chance at progressive wins. The Asian industry will also get their first look at Cash Wizard Tiki Magic, the follow-up to the successful Cash Wizard. Tiki Magic offers a 1,080-pixel high-definition player interface and stars an all-new character, Ms Magic, the tour guide on a journey through a forest filled with three enchanting bonus features, two Bonus Bet features, an exciting new “touch/drag/fling” feature and a chance at three progressive jackpots. Bally will also be offering live demonstrations of its innovative Elite Bonusing Suite, which can be used to add excitement across the iVIEW network with a series of new real-time interactive promotions: Virtual Racing, U-Spin Bonusing, DMTournaments and Virtual Racing NASCAR. These can also be targeted to individual players with personalized rewards and second chances to win and invitations to tournaments. The Bally Mobile team also will be on hand to provide live demonstrations of custom cloud-based “mobile concierge” apps and Web sites for both players and casino employees. “Our business strategy for the Macau and Asia-Pacific markets has not wavered,” Mr Raghavan explains. “We will continue to build and maintain strong partnerships with casino operators in the region and focus on delivering market-specific game content that provides casino operators with a strong return on investment.” Visit Bally Technologies at Stand #235 NASCAR offers high-octane thrills. “We have a game-development studio in the region focused solely on delivering content that will appeal to players in the Asia-Pacific market.” — Srini Raghavan, Bally Technologies’ senior vice president of Asia-Pacific/Africa and managing director of Bally India G2E ASIA 2013