Inside Asian Gaming

May 2013 | INSIDE ASIAN GAMING 71 G2E ASIA 2013 A key component of the breakneck growth in Macau’s mass-market gaming revenues since last year has been “the customer-segmentation efforts of the casino operators” as gaming analyst Kenneth Fong points out on Page 42 of this issue. All the mass segments are fed by an apparently insatiable demand for baccarat. At the upper end are the premium-mass players, served by live tables in well- appointed high-limit rooms. The mid-range- mass players flock to regular tables on the crowded main floors, while the lower end has been gravitating to the rapidly proliferating electronic terminals set in stadium configurations around live dealers. One other segment with apparent room to develop further is pure electronic terminals. Though there is a smattering of such games around town, they have achieved nowhere near the penetration of the terminals around live dealers. This could be partly down to players’ aversion to the purely electronic format, but seems also a function of a lack of compelling product in the market. Singapore-based Weike Gaming Technology observed the underpenetration of pure electronic baccarat games in Macau and set about developing its Infinity Baccarat, which takes center stage at its G2E Infinity Baccarat Serving the Masses Weike Gaming Technology’s new electronic baccarat product has potential to draw in an under-represented segment of Macau’s main-floor players “Infinity Baccarat is modular, scalable and caters to markets like Macau, where labor cost and supply is a limiting factor,” says Weike COO Ray Poh.