Inside Asian Gaming

INSIDE ASIAN GAMING | April 2013 24 INSIGHTS rankings is to increase visibility through backlinking. This just means users are directed to the casino’s page through a link on another page. Here is where black hat and white hat come into play: Good backlinking includes linking from press releases, guest blogs on other sites and published articles about the casino. Black hat backlinking would include using link farms to generate unethical traffic to the site. Social media—including Facebook, Twitter and blogs—are another great way to increase traffic to the site and boost rankings. These mediums can connect to people who are already interested in casinos and open them up to more interesting information. Social media is a great way to promote the casino’s site, but remember that viewers don’t just want to hear about self-serving information— include other interesting information and links to other related sites. Conclusion Search engines like Google are constantly updating and changing how SEO works, so visit the Web Master Best Practices for the most current information. Implement analytics on the casino’s site to view and track the site’s users. Google Analytics ( www.google.com/analytics/ ) and Bing Toolbox ( www.bing com/toolbox/ ) are both options for Web masters to see how many users are visiting the site, what pages are most popular, the geography of users and how they were directed to the site. This information will be helpful in further improving the site. Having an optimized Web site is critical for casinos tobe able to successfully compete in the gaming and entertainment industry. When you are competing for reservations and clients, you want to be at the top of the search engine results. Peter DeCrescenzo is owner of WSI Online Solutions and a WSI franchisee who has worked with clients in the gaming and entertainment industry. WSI is a leading provider of digital marketing solutions for small- and medium-sized businesses. He can be reached at 954-302-2616 or PeterD@wsi- onlinesolutions.com . For more information, visit http://www.wsi-onlinesolutions.com. Social media—including Facebook, Twitter and blogs—are another great way to increase traffic to the site and boost rankings. These mediums can connect to people who are already interested in casinos and open them up to more interesting information.