Inside Asian Gaming

INSIDE ASIAN GAMING | April 2013 20 Tech Talk S earch Engine Optimization, or SEO, is a method of making a Web site readable for search engines and for the people using those search engines. When a search engine can read the site, it can then analyze and index the site, making it available for users looking for a particular topic, product or service. This is what makes it possible to search for something like “casino in Indiana” and receive a list of sites related to casinos in Indiana. With so many casinos competing for the same customers, it’s important to stand out among the others. One way to do this is with high search rankings through SEO. Whether a potential guest is searching for your particular casino or just one nearby, being at the top of the list will greatly increase your chances of being that person’s choice, especially in the extremely competitive gaming and entertainment market. Most people don’t look beyond the first or second page of a search, so the higher up, the better chance your casino will be found. SEO can level the playing field so that a small casinowho invests in an SEOexpert can Searching for Success Search engine optimization (SEO) can determine whether a casino Web site thrives or fails; here are some steps to insure the former By Peter De Crescenzo