Inside Asian Gaming

INSIDE ASIAN GAMING | April 2013 18 where you can turn on and off what’s suitable and scalable to the operator. So that’s our convergence story over the next two years. How long has this been in the works? When did the concept first take shape? This is all part of the big change that Cath Burns, TCS JOHNHUXLEY’s new CEO, has brought to the business over the nine months that she’s been here. It’s about looking at our offering, understanding the full potential of our intellectual property, augmenting our strengths and plugging the holes in our weaknesses, consequently shaping the company and building a brighter future. As you walk around our stand you see it is already taking shape. For example, we’ve added numerous key hires, people with proven track records in delivering production innovation, from backgrounds covering databases and tablemanagement, slots aswell as the live gaming environment.With all these spaces starting to converge, this new talent integrating with our strong existing team will drive and focus our product direction going forward. We’ve also spent time defining our core values. And I know this can soon sound typically corporate and sound like we are just ticking off the boxes, but we’ve conducted this in a fun and very meaningful way. Some companies just go along to a PR agency, and say we need values that result in a booklet full of buzzwords, but that’s not the way Cath inspired us to do it. What Cath’s done is gone out and engage with the entire business, from the shop floor to the boardroom and asked, “What do you stand for? What sort of person are you? What is important to you? What are your values in life—family, religion, respect, knowledge, power, wealth, health? What is it in life that drives you? Who do you want to be at work? How do you want your peers to see and think of you? How do you treat others and how do you expect to be treated? And how, as a company, should we treat our customers? It’s looking at all those angles. Everybody was asked to submit his or her individual voice into the company, dawning nine core values that we now take pride in. Values like customer focused, innovation, commitment to employee growth and success, even values that can be overlooked such as have fun, because if you’re not enjoying what you’re doing, then you’re not going to be at the best of your game. Our new Core Values are instilled in all that we do. We challenge and measure each other against them. With this approach, everyone in the business is buying into what is required to really drive a change through the company. It’s changing the inner essence of where we are, who we are, how we work with each other and where we’re taking it. What we’re building is a big, powerful proposition, and it’s all focused on the customer, continuous improvement through software, and ultimately hardware that’s all going to be delivered to the same high standards that you’d expect from TCS JOHNHUXLEY. It seems TCS has recently hired a lot of slots people. Is there a rationale for that? There is a reason for that. As we develop our business and product portfolio its important we add the correct length and breadth of skills and knowledge. Having a wide range of accomplished professionals from all sectors of the industry is making a significant difference to our business. This input is already proving very successful. In fact a fine example is Macau where we’re embedding Omni Displays into Gaming Floor Live on baccarat to maximize table efficiency, consequently saving a towering amount of money for the operator. If you have visibility of enough data and knowledge to refine and optimize your processes even a tiny amount, you are more likely to save and make more money. Think about just a 1-2% optimization on the scale of Macau table revenues, what does that actually add up to? Even on a small portion of your product mix that adds up to a significant and positive change to profitability. FEATURES Omni Baccarat Display