Inside Asian Gaming

INSIDE ASIAN GAMING | March 2013 22 G oing into 2013, JCM Global’s prime directive was to “evolve” as part of its ongoing pursuit of“newer and better technologies that help casinos do business better, smarter and faster.” A clearer idea of just where that evolution might lead was on display last month in London at the International Casino Exhibition, with JCM showing off new innovations that could lay the foundation for redefining the company over the next several years. Judging by the throngs of visitors at the JCM booth during the show, customers seem to be excited by the prospects, and the company says this year’s ICE was its most successful to date. JCM is a leader in currency validation and the development of innovative automated transactions solutions for the banking, gaming and retail industries. Among its market-leading gaming-specific products are the iVIZION, Universal Bill Acceptor (UBA) and Vega-RC bill validators, Intelligent Cash Box (ICB) and the PayCheck 4 thermal printer. For JCM, evolution now means a lot more than merely squeezing incremental performance out of the company’s traditional product line. “It’s a company that’s been thought of as the bill validator company for decades and knows it needs to be more than that,” explains Vice President of Global Marketing Tom Nieman. “So, as a company, we’re evolving and diversifying our revenue streams.” For example, by increasing its investment in Nanoptix Inc. in May last year, JCM renewed its relationship with printers in gaming, having built and sold printers in the past. According to Vice President of Global Sales Mark Henderson, Nanoptix was chosen because of its reputable printer technology. “It was the best in the business—it just needed a strong distribution partner,” he said. “We also saw the PayCheck 4 printer as a perfect partner for our iVIZION bill validator because both products have open- ended architecture that enables them to be added upon, giving them longer shelf life and greater capabilities.” Since JCM’s initial investment in Nanoptix in 2011, the PayCheck 4 Thermal Printer has been rebranded, marketed and sold as a JCM product, and in the months that followed, it was estimated to have earned more than a 40% ship share to new casinos openings in 2012. The deal appears to have been a win-win for both companies. The team at Nanoptix agrees, with the company’s president, Daniel Vienneau, stating, “We have found a tremendous partner in JCM Global. When two technology companies share a vision to dramatically improve the gaming industry, Tech Talk Evolutionary Shift The aptly named DNA (Dynamic Network Applications) signals the way forward for JCM Global’s reinvention, as the company’s Vice President of Global Marketing Tom Nieman explains DNA (Dynamic Network Applications) “enables iVIZION to become so much more than a bill validator.”