Inside Asian Gaming

INSIDE ASIAN GAMING | February 2013 34 FEATURES T he success of Singapore’s recently established casino industry, along with the unprecedented growth in gaming revenues inMacau, has attracted the interest of governments throughout Asia. Several are considering instituting new policies that will permit the expansion of casino gaming in their countries in the form of so-called integrated resorts, as a means to boost economic and tourism growth and generate tax revenues. The examples of Macau and Singapore, together with those of other Asian countries that did not manage to enjoy quite as much success with their casino initiatives, have helped identify seven factors that are critical to the success of any new gaming venue in the region. 1. Pick a Convenient Location Casino venues must be convenient to get to. They must be relatively close to major population centers, transportation hubs and border crossings. Macau’s location at the tip of the Pearl Seven Keys to Casino Success As several regional jurisdictions ponder the legalization or liberalization of casino gaming within their borders, Andrew Klebanow identifies the critical factors that will determine whether upcoming casino projects hit the bull’s eye Easy to get to—Macau’s location at the tip of the Pearl River estuary has served it well.