Inside Asian Gaming

INSIDE ASIAN GAMING | February 2013 22 INSIGHTS integrated with the resort. Our main target customer base comes from mainland China, Hong Kong and Taiwan, which is why our “World Class, Asian Heart” service standards are very important to focus on and continue to provide to our gaming guests. Can you tell us about any other successful marketing initiatives you’ve pursued that have helped Galaxy Macau and StarWorld stand out from the competition? Our growing data base is one area in which we are able to successfully direct- market to bring our most valued players back to our properties. We leverage our marketing strengths in both Galaxy Macau and StarWorld Macau to bring our best offerings to the table, such as F&B offerings, hotel stays and UA Galaxy Cinemas movie premieres. Please tell us about your VIP business strategy. We want to continue to provide only the best standards in exclusive and private gaming and ensure that high rollers looking for a luxurious, opulent experience can find this whenever they come here. Our VIP offerings, including at StarWorld Macau, remain very important to us because they have proved to Macau, and to the world, that GEG can develop properties of world-class standards and succeed amid a very competitive market environment full of major local and international players. Between StarWorld Macau and Galaxy Macau, we’ve been able to deliver gaming to suit a wide range of tastes and needs across all customer levels. StarWorld Macau is a VIP-centric, day-trip product offering, while Galaxy Macau targets the mass market. We are confident that the two properties will continue to complement each other effectively in the future. Are you placing a greater emphasis on electronic gaming within your overall strategy? Aswith any property inMacau, electronic gaming is agrowing segmentwhichpresents many opportunities. This coming year we plan on bringing more new products and services to grow this segment both in the mass and premium mass gaming segments. What’s going to be different about the gaming floor and the overall experience at Phase 2 of Galaxy Macau? Galaxy Macau is already the home of Macau’s most luxuriously designed casino and has played host to a wide range of gaming patrons, all of whom have expressed appreciation for the “New Palace of Asia” and its majestic, spacious design. We will be looking to incorporate more signature features such as bright, warm, opulent lighting, luxurious carpeting and furnishings, as well as Asian-inspired themes and detailing to create another unique atmosphere in Phase 2. Currently, with a total combined capacity for 600 tables and 1,500 electronic gaming machines, the Galaxy Macau casino provides gamers a unique venue to enjoy. In Phase 2, we’ll be expanding gaming capacity by up to 500 tables and over 1,000 slots. Latin Fiesta night at CHINA ROUGE “In Phase 2, we’ll be expanding gaming capacity by up to 500 tables and over 1,000 slots.”