Inside Asian Gaming

INSIDE ASIAN GAMING | February 2013 20 INSIGHTS of any other market, is going to adapt and respond to demand, and we make sure we stay on the cutting edge of trends to best serve our visitors’ needs and respond effectively to changes within the industry. GEG has already established itself as the No. 2 player in the market, and this is due in large part to our focus on our mass clientele as a critically important and greatly valued segment. Galaxy Macau was conceived and developed to cater to the mass segment alongside GEG’s established, very successful premium mass and VIP business, and Phase 2 will be rolled out in similar fashion. We believe our mass visitors feel very comfortable at the “New Palace of Asia,” and that our “World Class, Asian Heart” hospitality resonates with them. We also strive to offer more than just gaming, and our constant efforts in this regard are in response to both the changes in the gaming industry as well the goal of the Macau government to diversify the leisure and tourism industry for sustained economic growth. GEG has always supported this goal, which is why we have introduced one-of-a-kind attractions such as the Grand Resort Deck, UA Galaxy Cinemas and CHINA ROUGE. Recent figures reveal that the average stay of visitors toMacau is increasing steadily, which demonstrates the importance of integrated destination resorts such as Galaxy Macau for tourism and leisure. How much of your mass-market business is made up of premium mass players? How important are these players to you, and what have you been doing to attract them? Premium players represent a significant group that we value and target in a number of ways. The launch of The Pavilion, our one- of-a-kind program for premiummass and VIP clientele, is one example. The Pavilion offers a market-leading premium membership experience, featuring exclusive offerings as well as access to The Pavilion High Limit and High Limit Slots areas. Wherever our premium guests see The Pavilion logo, they will know they’re getting a highly luxurious, personalized level of hospitality and offerings. In addition to the luxurious Pavilion gaming areas, guests also have access to Galaxy Macau’s finest wines, cuisine, cigars and more, because like everything else here, The Pavilion is fully Shirley Tam “The Pavilion offers a market-leading premium membership experience, featuring exclusive offerings as well as access to The Pavilion High Limit and High Limit Slots areas.” destination resort experience. As the mass market becomes an increasingly important part of the total gaming picture both within your company and the overall market, what are you doing to adapt and to prepare? Macau’s gaming development, like that