Inside Asian Gaming

INSIDE ASIAN GAMING | February 2013 18 INSIGHTS Lighting the Way Over the past two years, Galaxy Entertainment Group has experienced the biggest increase in market share among Macau’s six casino operators. Galaxy Macau Vice President of Loyalty and Casino Marketing Shirley Tam explains the strategy underlying the gains and what’s in store for the company’s Cotai expansion Overall Share of Macau Gaming Revenue by Operator Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Galaxy Entertainment Group 11.0 12.9 19.8 20.5 18.8 21.2 19.4 18.2 Melco Crown Entertainment 14.4 14.8 15.1 13.8 13.4 12.6 13.2 13.5 MGM China Holdings 10.9 10.7 9.6 10.4 10.0 9.6 9.4 9.6 Sands China 16.7 15.6 13.6 14.9 17.6 17.3 19.1 20.4 Sociedade de Jogos de Macau 32.8 31.2 28.6 27.2 28.0 27.4 26.8 27.6 Wynn Macau 14.2 14.7 13.2 13.2 12.2 11.8 12.1 10.7 I n Macau’s gaming market, capacity drives market share. The table below shows the market sharesofeachofthecity’ssixcasinooperators over the past two years. By far the biggest gainer has been Galaxy Entertainment Group, which saw a significant spike in its share of overall gaming revenue following the May 2011 opening of its flagship US$1.9 billion Galaxy Macau integrated resort on Cotai. Sands China also saw its share grow, particularly in the second half of 2012, as its