Inside Asian Gaming

INSIDE ASIAN GAMING | January 2013 16 “What’s been really interesting to me is the reaction to our core games,” he says. “The Colossal Reels in particular are the big story. Everybody’s playing them, and they’re doing phenomenally well on the floor.” Noting that WMS is deeply committed to the Asianmarket, Mr Lancaster points out that the company is “working very hard to make sure we’re getting the right product to the region.” “I think the message is, Asia is very important to us,” he says. WMS is making headway with it, too, and its games are gaining ground in different areas around the region. Through its Asia- Pacific distributor, RGB International, the company recently won more than 20% of the slot floor at Bloomberry Resorts’ soon- to-open Solaire Manila Resort and Casino in the Philippines. Mr Lancaster also notes that while slot makers are having to deal with new licensing and technical regulations in Macau, WMS is focused on ensuring that it will have a strong, fully compliant pipeline for the market. “We’re making products now on the Blade platform that will be fully ‘Asian-ized,’” he says.“[This year] we’re going to come back with a full range of product for that market.” The company also will be developing HOT GAMES Blockbuster appeal—Spider-Man The big story—Colossal Reels The Play’s the Thing On the strength of an array of fresh content and dynamic player experiences, WMS Gaming is looking for broader appeal and deeper penetration into Asia T he new year is shaping up as a promising one for WMS Gaming in Asia. “We’ve got a fantastic range and breadth of products, and everyone’s really excited,” says Jon Lancaster, executive director for international sales. While stressing that the scores of new concepts introduced in the fall at G2E in Las Vegas hold great potential, “We’re making products now on the Blade platform that will be fully ‘Asian-ized.’ [This year] we’re going to come back with a full range of product for that market.” Jon Lancaster