Inside Asian Gaming

INSIDE ASIAN GAMING | November 2012 12 F orget what you thought you knew about the folks who used to call themselves Shuffle Master. The company that unveiled SHFL Entertainment at the 2012 Global Gaming Expo came packing more than just a name change. Marking the premiere of this new identity on the world gaming industry stage last month in Las Vegas was an array of new games and technologies that speak to a new energy, a new sense of purpose and a renewed commitment to R&D across all its renowned product lines. You may recognize the new moniker from the company’s Nasdaq ticker symbol. That was by design, explains CEO Gavin Isaacs.“We believe that our image and name should pay homage to our roots, while at the same time encompassing who we are today and accurately reflecting all that we have to offer now and in the future.” Like the G2E debut of the DeckMate 2 shuffler, with optical recognition to identify missing, extra or unknown cards and a new remote touchscreen on which to display them. The DeckMate 2 delivers new The SHFL Entertainment stand at last month’s G2E A Legacy Reborn SHFL Entertainment’s new identity combines pride in accomplishment with confidence in a future built on innovation More than just a new name—SHFL Entertainment