Inside Asian Gaming

INSIDE ASIAN GAMING | September 2012 66 International Briefs Briefs a-kind gaming experience. “The millions of NASCAR fans who attend and tune in to watch races attest to the unprecedented popularity of this sport,” said Dan Savage, Vice President of Corporate Marketing for Bally Technologies. “The racing theme is a great fit for our industry, and we’ve confirmed the appeal of the brand in our player testing.” Both the NASCAR progressive slot machine and Virtual Racing product will debut at this year’s G2E. Virtual Racing NASCAR will be available for Bally Systems customers this fall, and casinos can place orders for the NASCAR slot games in mid-2013. Last month, Bally also announced it had entered into an agreement with High 5 Games (H5G) to publish a substantial number of new H5G games under the Bally brand for the worldwide land- based, mobile, and online business-to-business casino gaming markets. Themulti-year agreement includes the creationanddevelopment of a variety of unique games for Bally. “We’re excited to partner with a game creator that has such a world-class track record of developing high-performing and engaging game content,” said Jean Venneman, Vice President of Product Management and Licensing at Bally Technologies. “We look forward to leveraging H5G’s newest game content to help casino operators across the world drive revenues and delight players.” Ramesh Srinivasan, Bally’s President and Chief Operating Officer, added, “The partnership with H5G reflects our commitment to delivering best-of-breed, cross-platform game content to our customers. This promise is reflected in themore than 25 game studios we have established across the globe, augmented by relationships with proven game developers like H5G that enable us to deliver a diverse array of creative, interactive, and exciting game content.” In recent years, H5G has created some of the most popular slot- machine games in the industry. GLI Welcomes Gaming Industry to its Newly Expanded Las Vegas Lab Gaming Laboratories International (GLI), the world’s leading gaming testing laboratory and technical consultancy, last month welcomed government officials, state and local dignitaries, regulators, operators and suppliers to an open house celebrating the expansion of its Las Vegas lab. The event marked the end of a major expansion project at the lab, and the beginning of a new era for GLI and for gaming device testing in Nevada. Las Vegas, Clark County and Nevada State dignitaries were among more than 300 people who joined the celebration. GLI President James Maida said, “When we first moved into this Aristocrat Presents a Host of Revenue-Boosting Products at G2E At the upcoming Global Gaming Expo (G2E), held 2nd–4th October at the Sands Expo & Convention Center in Las Vegas, Aristocrat will bring together “a mosaic of ways for casino operators to grow their business,” according to a recent press release from the company. The released continued: “At Aristocrat,weinvent.Weimagine. We create the world’s greatest gaming experience, every day. The experience begins in the casino and continues online with Aristocrat’s play-for-fun mobile apps for iPhone and iPad.” Aristocrat currently has 17 apps available on the Apple App Store, and they are some of the most popular of their kind, earning more than 600,000 downloads to date. “With our mobile play-for-fun apps, players can take the fun of their favorite casino game with them anywhere. That can help to increase product loyalty, which in turn can lead to return casino visits,” said Aristocrat Americas President Atul Bali. “Interestingly, in the App Store, on our Twitter feed and our on Facebook page, we are constantly receiving feedback from casino guests asking us to make their favorite games into play-for-fun apps,” he added. In addition tomobile play-for-fun apps, Aristocrat has created the Aristoapp, an app for iPhone and iPad that keeps Aristocrat as close as customers’ fingertips. All of Aristocrat’s offerings can be quickly found on the Aristoapp, including descriptions of games, cabinets, and apps. Systems is also on the Aristoapp, with full descriptions of Oasis 360 and its modules nCompass, nRich, nVision as well as the nLiveLink solution that links an nLive virtual casino to the brick-and- mortar casino. As well as mobile apps that offer incredible experiences on the go, the Aristocrat mosaic includes proven math models; online solutions that build player loyalty even when customers are away from the casino; a host of proven game titles; and Oasis 360, rated the best player tracking system by Goldman Sachs. Bally Licenses NASCAR Brand and Announces Agreement With High 5 Games BallyTechnologiesannouncedthismonthithadlicensedNASCAR, one of the most sought-after brands in the gaming industry. NASCAR is the first world-class licensed brand that Bally has carried across its games and systems businesses, in the form of the slot machine game and Elite Bonusing Suite’s Virtual Racing NASCAR. Both the slot and the systems-driven promotional tool take everything racing fans love about the sport and put it into a one-of- Jean Venneman