Inside Asian Gaming

INSIDE ASIAN GAMING | September 2012 62 SPIELO International S PIELO International’s Casino Systems Division will be presenting its wide range of powerful GALAXIS casino systems management solutions for slots and tables at G2E Las Vegas with a special focus on modules designed to help casino operators attract, bonus and reward their players. A wide choice of bonusing tools is available including numerous mystery jackpot templateswith Star BONUSFEVER™ to bonus and reward players and target specific player groups when the conditions on the floor warrant it. Two of the newest tools, OnTarget FEVER™ and TimeBomb FEVER™ , permit operators to optimize their promotions by allowing laser-like targeting of player segments with features of GALAXIS Star MARKETING. The Star MARKETING Loyalty Club Management, Player Tracking and Player Management module promotes loyalty programs and allows casinos to recognize and reward their most valued customers, providing operators with the tools to achieve maximum participation, incentivize longer stays, repeat visits and increase play. Targetedrewards,playercommunications as well as services can be delivered directly to the player through our CRYSTAL.net ™ platform touchscreen player interface on the slot, which has more powerful and attractive graphical multimedia capabilities. The app suites allow the operator to increase the time of play. SPIELO International’s Casino Systems Division has unrivalled experience worldwide with its Star JACKPOT™ module, which includes the system for local-area progressive, local-area mystery as well as wide-area progressive jackpots. The unique offering of turnkey jackpot solutions for gaming venues means SPIELO can provide and manage an entire system including slot machines, WAP solution and WAP administration through the network cloud. The company’s WAP jackpots are installed at casinos in 16 different countries, and they include some of the largest WAPs in the world. The excitement of hitting the jackpot is also intensified through SPIELO International’s powerful, high-definition presentation module Star DISPLAY™ for displays throughout the casino floor. Attract players to the casino with myPromo™ , the latest tool from SPIELO International to bring players to your land- based gaming venue. myPromo allows operatorstodesigntargetedpromotionsthat can be sent by SMS or e-mail for redemption to boost play during specified times. Credit vouchers, qpon cash™ tickets, raffle tickets or gift vouchers can be delivered to targeted player segments to support events that are part of the casino’s marketing strategy. This application appeals to a new generation of smartphone users and provides a powerful tool for casino marketing managers in attracting players wherever they are. SPIELO International is presenting its full suite of cashless solutions at G2E, including cash wallet™ (magnetic stripe card), qpon cash (ticketing) and chip cash™ (smartcard). As one of the few gaming suppliers with a full cashless suite of solutions, it offers real choice to gaming operators and can provide considerable cost savings with cash wallet at a tenth of the cost of a smartcard. SYSTEM2Go™ is a complete lower-cost slot floor management solution alternative from SPIELO International that is ideally suited to multi-site club markets and smaller casinos. It performs a range of essential functions, from core accounting and data reporting critical to decision-making, to jackpot management and control, with additional player tracking, ticket-in/ticket- out and card cashless functionalities. Because it’s Web-based, management can remotely access real-time information from a single property, even a single machine, to an entire multi-site estate. Set-up of the SYSTEM2go is quick and simple using a standard Internet connection, and the application is easy touse. Inaddition, data hosting and management through the cloud can also be outsourced to SPIELO International, which is especially helpful for smaller operations with limited staff and resources. Launched into the marketplace last year, it is deployed in a number of small casinos and slot halls in Europe, including the major slot hall groups in Malta and in South America. SPIELO International will also be showcasing a demonstration across a convergence of platforms that provides players with a seamless experience across online gaming, the VLT environment and the commercial casino. Wherever they are, players can play on any gaming device. The new cross-platform convergence gaming demonstration runs on GALAXIS™ , the GMS online gaming platform and INTELLIGEN™ VLT platforms . An episodic gaming promotion concept encourages players to piece together different elements of a promotion across the platforms to win a prize. Unique to the industry, the concept alsomakes use of the smartphone to identify players at each stage and guide players from one platform to another. But that’s only the beginning of SPIELO International’s exciting content-driven solutions. Visit Booth 1265 at G2E 2012 to see much more and find out how SPIELO International speaks entertainment. Speaking All Languages SPIELO International will highlight innovative bonusing and rewards solutions at G2E