Inside Asian Gaming

August 2012 | INSIDE ASIAN GAMING 39 Hands-on experience—Franken Mama What are some of the standout games you’ve released recently? There’s The Gold and Crystal. People in the Asia market will recognize our G-Deluxe product in such games as Beauty and the Beast, Oiran,Topof JapaneseGeisha, Chinese Queen, and now Franken Mama, which is our latest G-Deluxe innovation, which is a fun little twist on the classical monsters of old where Mama Frankenstein wants to have dinner and is busy collecting all the different Aruze responding and we are seeing that nowwith the placements that we have. Asia has traditionally been known as a hardcore gambling destination, where it’s all about the math and volatility, but people are certainly responding to these fun games. Absolutely. And it’s a balance. You’ve got people that want very strong volatile games. A number of our games have the fun elements built into them but also have that volatility, also have that excitement and that engagement in them in the math model, equal to the engagement in the play mechanic. So there are various different games. Our King of Dragons stepper has a very strong volatility to it and it’s really grabbing theplayerswith the entertainment. We’ll be seeing games like The Gold and Crystal that have equally strong volatility but also a nice presentation package. So we attract the players with the package, but really we’ve followed it up with some fantastic math to keep them engaged. One of the selling points to casinos of your products is that they attract probably a new breed of player to slots—players who otherwise aren’t so interested in slots. Your games draw them in by being so eye-catching. Yes, but it’s not only that. We have our games which are mechanical in nature, so they are traditionally steppers. We don’t call them steppers, we call them Innovators because they are an innovative match or a fusion of technology from mechanical steppers to video presentation. So we are getting a crossover effect with people that normally play traditional video and people that normally play traditional slots, but now are having a good combined experience between the two platforms. Combining steppers and video—Crystal Radiant Reels and a volatile math model—Aruze’s The Gold