Inside Asian Gaming

INSIDE ASIAN GAMING | July 2012 28 TransAct W ith a loyal customer base in Macau and Singapore and a proven reputation globally for product performance, TransAct Technologies expects big things in the region from its new Epicentral print system, which delivers targeted promotions to players right at the slot machine The software-based Epicentral is an easy upgrade for a casino already using TransAct’s industry-leading Epic 950 printer. With just a simple plug-in to the 950 via ServerPort, casinos instantly have the power to create and deliver offers and rewards that have genuine actionable value because they can be customized to suit the individual player and because they can be generated in real time. The system’s Server Manager is loaded with the location or IP address of every slot machine on the floor, allowing an operator to target a communication to a single device or blanket messages across several or even the entire floor. The possibilities are virtually limitless: • Extend marketing campaigns to printed coupons frombillboards, advertisements and broadcast media; • Personalize and direct-deliver drawings, rewards, invitations and other communications to achieve maximum participation, incentivize longer stays, repeat visits and any number of other desirable responses; • Effectively promote loyalty programs and convert uncarded players into carded ones at the machine via specific offers and incentives; • Depending on the jurisdiction, completing tax reporting becomes quick and easy by issuing personalized forms On Time, On Target TransAct’s Epicentral print system gets into players’ hands the promotions that matter, when they matter most