Inside Asian Gaming

INSIDE ASIAN GAMING | June 2012 28 Shuffle Master S huffle Master fielded a comprehensive exhibit at last month’s G2E Asia, featuring new additions to their five product lines: utility products, proprietary table games, electronic table games, slots and interactive line. Inside Asian Gaming Publisher Kareem Jalal sat down with Shuffle Master CEOGavin Isaacs at G2E Asia for a video interview, excerpts of which can be viewed online at the IAG website, www.asgam.com . The full transcript of the interview follows. Kareem Jalal: You have new products in all categories, basically. What are some of the things you’re highlighting here? Gavin Isaacs : Yes, I think it’s one of the first trade shows in the world we’ve ever done this. It’s pretty exciting. So we have our five categories now in our business, with the addition of interactive. The first categories is utility products. What have you got new there? In our utilities we’ve got the MD3 out. It’s obviously already in the market. We’re really focusing on that and it’s doing incredibly well here in Macau. We have it in most of the casinos here. Please tell us a bit about the MD3. How is it better than the well-known MD2? The first thing is, it’s faster. So on 8 decks it’s 20% quicker to shuffle. Secondly, it’s got card recognition. It does digitized photos of every card when it shuffles them, so you can actually detect any kind of fraud—a replacement of a card, a missing card, we’ll always be able to do accounting. But also what the actual card is. If someone tries to put in a card from another deck it’s not registered. So it really is a complete product in that respect. But also, and most importantly, any of the defects in or the issues people had with the MD2 have been fixed in the MD3. So being responsive to customers’ needs. I guess that underlies all your innovations? That’s what you have to do as a technology company. You have to look at your products, you have to work on improving them. Once you launch a product, you have a life cycle for it, you collect issues, you fix bugs that you have to fix as you go, then you do major releases, and then when you come up with a new innovation such as the reading of the cards which we’re putting in all our shufflers going forward, you obviously release a new product. So hence the MD3. So in the utility products category we’ve got that. We’ve also got our new Easy Chipper chip sorter, used particularly Upgraded Arsenal Shuffle Master CEO Gavin Isaacs takes us through the latest offerings among his company’s wide-ranging casino solutions offerings