Inside Asian Gaming

INSIDE ASIAN GAMING | June 2012 20 M ichael Jackson King of Pop was one of the highlight attractions at Bally Technologies’ G2E Asia 2012 stand, which featured several big-name international licensed titles, as well as several games developed specifically with Asian players in mind. Also displayed at the Bally stand were the company’s market-leading systems offering, as well as its recent mobile Bally’s Michael Jackson King of Pop on display at G2E Asia 2012 Hand on Heart Bally Technologies COO Ramesh Srinivasan and Managing Director of Asia-Pacific Kurt Gissane discuss the company’s steadfast commitment to product development and heightened focus on Asian markets ll l i i i i i i i i i i l i i gaming and interactive solutions. At the show, Inside Asian Gaming Publisher Kareem Jalal caught up with Bally Technologies COO Ramesh Srinivasan and Managing Director of Asia-Pacific Kurt Gissane for a video interview, excerpts of which can be viewed online at the IAG website, www.asgam.com . The full transcript of the interview follows. First off is the discussion with Mr Srinivasan. Kareem Jalal: Bally is of course the leader in casino systems globally. How would you account for that lead? Ramesh Srinivasan : Yes, Bally is in a leadership position in systems, and it has taken a lot of investments to get it there. We’ve done a lot of hard work over the last five, six years. We’ve invested a lot in recruiting great people. We’ve invested a lot in redoing and re-engineering a lot of our products. We’ve incorporated a lot of the features our customers wanted us to incorporate. We’ve made our products a lot more configurable. We’ve added a lot more tools to the systems that help with marketing, that helpwith casino operations. So it has taken a lot of R&D and people investments to get us to that position. To keep the lead you have to be responsive to evolving market needs. How do you keep your development teams responsive and sharp? The way we keep our product INSIGHTS Ramesh Srinivasan