Inside Asian Gaming

INSIDE ASIAN GAMING | May 2012 64 Bally A parade of pop culture icons will be greeting visitors to BallyTechnologies’ Stand 1003 at G2E Asia—led by Michael Jackson King of Pop in a dazzling, music-filled experience packed withmystery wilds and free games bonus events that unfold to the hit sounds of the late superstar himself. Bally is selling more games outside of North America than ever before—about 20% currently, from only 6% less than a decade ago—and is investing heavily in the Asia-Pacific region to push those numbers further. The portfolio of licensed titles the company is amassing, led by names that are recognized the world over, like Michael Jackson, “Grease” and Betty Boop, are seen as integral to that effort. Michael Jackson King of Pop, fitted on the new Pro Series V22/32 cabinet, is highlighted by a player-activated U-Spin Platinum Record Bonus and video clips of the legendary singer performing some of his greatest songs—“Bad, Beat It, Billy Jean, Dirty Diana” and “Smooth Criminal”—the experience delivered with the power and immediacy of the Pro surround-sound chair. “Grease,” inspired by Paramount Pictures’ film musical about American teens in the 1950s, is Bally’s first “double-play” game. Available on the innovative new ALPHA 2 Pro Hammerhead cabinet, this wide-area progressive features two 25-line games, enabling the player to play two games at once. Also on the ALPHA 2 is Betty Boop’s Fortune Teller, the new follow-up to the hit Betty Boop’s Love Meter. Fortune Teller offers 15 bonuses at any bet, plus the U-Spin “fortune wheel,” and it also features the innovative U-Choose bonus that lets players select their preferred bonus. “Grease” reached an installed base of 127 units in the company’s most recent quarter, pacing overall WAP revenues to a Pop Goes the Slots From legendary names to arcade-style thrills, Bally Technologies continues to redefine the relationship between player and machine Hitting all the right notes—the iDeck on ‘All That Jazz’