Inside Asian Gaming

INSIDE ASIAN GAMING | May 2012 62 Weike S ingapore-based slot manufacturer Weike Gaming Technology returns to G2E Asia this year following a year of strong sales performance as it continues to raise its profile in the region. Weike was set up in 1998, and over the next decade built a solid business supplying slots, electronic table games, progressive jackpot link and gaming management systems to smaller-scale gaming venues in Singapore, Malaysia, Cambodia, Vietnam, Laos and the Philippines. Seeking to enhance the appeal of its products as a prelude to entering new markets, in 2008, Weike appointed Andrew Masen to head its game development. Mr Masen, Weike’s Vice President, Slots Gaming, previously helped establish Stargames as one of the leading slot suppliers into the highly competitive Australia market. Under his guidance, Weike’s development teams have been rolling out new games featuring world-class maths and graphics, withWarrior Mulan, Samurai King, Experience Macau, Grand Pharaoh and Amigo Fiesta among the latest releases. “We have established a core of successful games that continues to develop a loyal following with players and provides outstanding performance for our operators,” comments Mr Masen. He adds: “Our continuing strength is in developing a unique and distinctively Asian-themed game library, thus acknowledging our Asian heritage and gaining a loyal following in these casinos. We are starting to see our games titles becoming some of the most popular in their denomination.” Gus Noble, Weike’s Senior Sales manager in Macau, added: “We are very excited about the success of Weike Games in Macau and the regular release of new games is designed to build on our initial success. One of our games—Oriental Temptation—has produced record weekly turnover and net Advancing on All Fronts At G2E Asia 2012, Weike Gaming Technology will show off its new wave of games that are proving a hot ticket with the region’s leading casinos