Inside Asian Gaming

May 2012 | INSIDE ASIAN GAMING 51 notes Mr Chun. “They are using it as a training tool.” You can even order a beverage or something to eat directly at the game. In all, it’s a lot like having your own private betting parlor. Gaming generated more than 85% of Paradise Entertainment’s revenues in 2011 (the company also develops biopharmaceuticals, principally in Mainland China), and those revenues were up 74% year on year to HK$464.6 million, clearly a reflection of the success of LT Game, which makes money both from sales and leases of the Live Table system. Paradise also operates Casino Kam Pec as a “satellite” casino of SJM Holdings and shares in the casino’s net win. Profit across all segments of the business was $39.3 million last year, or $1.24 per diluted share. The group rates its “future prospects” as “excellent”. For the casinos deploying Live Table, that is good news. They like the technology’s marketing prowess, its player-tracking and VIP client alert functions and its ability to support an array of direct customer communications in the form of Flash- enabled advertisements and notices of special drawings, jackpots and tournaments. They especially like the system’s efficiencies, the savings on labor costs, the security and reliability of a machine-based system, and above all its ability to deal many more hands per hour than conventional tables. “It’s much, much faster,” attests Mr Chun. “That’s very important. If you’re on a table and people are putting HK$100,000 down, VIP, youmay have to wait four or fiveminutes for a hand. On this, 30 seconds there’s a new hand, new hand, new hand.” They like the flexibility, too, the fact that the technology is GLI-certified, SAS- compatible, LAN- or WAN-enabled and capable of supporting any configuration of terminals both for ticket and cash play. (Theoretically, the number of terminal interfaces is unlimited.) They can choose from two slant-top cabinets: one combining game monitor and betting on a single 26- inch touch screen, the other designed with two 19-inch monitors for a comprehensive view of the live tables from the top screen and a spacious betting area below. Ideal for baccarat, both provide an extra arm rest and writing space to satisfy the obsession among Chinese players for tracking outcomes and analyzing them to try to suss out patterns in the cards, same as in the traditional game. LT plans to build on this with technology they expect to release by the end of this year that will allow players to pre-set their favorite betting patterns. “I think it’s more choice for the player,” says Mr Chun. “We let them play smart.” LT plans to parlay its success in Macau into expansion abroad, where demand for Live Table also has been “strong,” Mr Chun says. The company has applied for licensing in Singapore and in parts of Australia and is looking to partner in the United States, in Nevada and select Native-Americanmarkets, as an associate equipment supplier. LT Game’s latest e-table innovations will be on display at G2E Asia Stand 1200 . LT Came Live Table Multi-Game at The Venetian Macao— six-figure bets are not uncommon there