Inside Asian Gaming

March 2012 | INSIDE ASIAN GAMING 27 Bally China and everything that China is doing at the moment. Being a part of this is huge and gaining an understanding of the Chinese mentality and culture has been great for my development as a business person and as a person in general. I’ve loved being involved and immersed in a completely different culture than what I grew up in and I think it makes me a much more well-rounded business person. And being able to deal with many different types of individuals and personalities, that has been exciting. I’m proud to be living in the largest gaming market in the world, and Macau continues to grow and what I saw when I first moved here at the start of 2005 to what I’m seeing now, it’s a completely different landscape. Actually seeing that and growing with it has been a tremendous experience. It’s only possible to have that real insight into Macau’s development when you’ve actually been here through it. It’s like witnessing the greatest gaming growth story of this generation. Absolutely. It would be like being in Vegas in the ‘50s. It’s something I’ll cherish forever. What’s in store for visitors to G2E Asia? You mentioned Michael Jackson. We’ve recently acquired two very globally recognised brands in Michael Jackson and Grease. Michael Jackson is obviously the thing we’re most excited about. I mean, he was such a tremendous performer, has absolutely global appeal and from all the research has a lot of interest and huge Asian appeal as well, so we truly think this will be a knockout product. And the way Bally has designed this product as well—we’ve got some of his hit songs and we actually have Bally’s Pro Series sound chair, which is truly an outstanding product. This game is presented on our new and imposing Pro Series V22/32 cabinet with iDeck. Bally has really moved into interactive- style gaming. We look at other trends in the global community, such as the progress Apple has made with iPad and iPod Touch and things like that, so we’ve introduced a lot of that gesture-controlled orientation and player interaction into our games. There’s something called U-Spin, where you spin a virtual wheel, there’s U-Shoot, where you’re playing a space invaders- type game in a feature on an iDeck—a lot of interactive products. On our systems side, you’ll see the iVIEW DM and Elite Bonusing Suite applications. We have a bonusing application called Virtual Racing™, which is run through our iVIEW technology suite, and actually has a simulated horse race that you can run on all manufacturer’s machines while you’re still playing your slot game. And of course, there’s also Business Intelligence. It’s a very exciting G2E Asia for us this year. Bally Technologies will be at Stand #1003 at G2E Asia, held 22-24 May at The Venetian Macao. iDeck in action Virtual Racing™