Inside Asian Gaming

INSIDE ASIAN GAMING | February 2012 12 Interblock E lectronic games maker Interblock proved during ICE 2012 that it packs a punch on the global casino scene. The company recruited a world champion boxer to support its slogan ‘Fight for the Revenue’. Leading that fight is Interblock’s G4 Organic Live Pulse™—also known as Pulse Arena. The newly launched arena-style version of Interblock’s Organic games platform can provide casino operators with anything from tens to hundreds of terminals served by only a handful of human dealers. That’s big news for casinos because it can produce more games per hour for more players at lower cost than traditional live dealer gaming. That’s especially useful in table games-focused, high turnover betting markets such as Macau and Singapore, with limited table space. Pulse Arena can be configured not only with different numbers of terminals, but also with different game mixes. The version at ICE had 32 play stations and two live games— roulette and baccarat—with the ability to place wagers electronically on a live wheel operated by a croupier or a live shoe being dealt for a baccarat game. The multiple LCD screens placed above the centre of Pulse Arena offer casino operators a product with high visibility on crowded floors and 360-degree views of the betting action for the players. In fact, the overhead display is reminiscent of a scaled- down version of the big screens found above NBA basketball courts or major boxing venues such as the MGM Grand Garden Arena in Las Vegas. So when fellow Slovenian Dejan Zavec— IBF world boxing champion from 2009 to 2011—visited the Interblock stand during ICE at Earls Court in London, he must have felt quite at home with the sporting set up. He was there to promote Interblock’s theme for the show: ‘Fight for the Revenue’—a marketing campaign the company will be The Good Fight Slovenia’s Interblock goes into battle on behalf of its casino customers Into the arena—the LCD screen display above Interblock’s G4 Organic Live Pulse stadium layout