Inside Asian Gaming

November 2011 | INSIDE ASIAN GAMING 25 table games—also known as multi-terminals games—made up about 70% of our total installed base during the first few months of operation. The rest of the floor was occupied by linked progressives and standalone slot machines. As those multi-terminal players became accustomed to playing onmachines and they saw some of the slot players winning jackpots, they began tentatively approaching the slot machines. In the beginning, linked progressives were the most popular slots, but how have slot preferences been evolving since 2003? By 2006, there had been a steady shift from multi-terminals to slots, and multi- terminals made up about half of Mocha’s installedbaseandrevenuewiththeotherhalf coming from slots, though largely weighted towards the linked progressives, with the players eager to win the big jackpot. The shift in preferences continued with standalone slot machines in particular having made strong gains over 2007 and 2008 to the point that between multi- terminals, linked games, and standalones was even, with each commanding about one third of both installed base and revenue. As of today, multi-terminals makes up about one fourth. Only 25%? Twenty five percent of Mocha’s installed base and revenue. Of course, the rest comes from slots, but slightly weighted towards standalones. Mocha Clubs offers a distinct value proposition to that of the big casinos. How are you faring in the face of competition from those casinos and how are you trying to set yourself apart? I think Mocha Clubs is a string of trendy and cosy outlets focused exclusively on electronic gaming. Currently, we have nine outlets across the Macau peninsula and Taipa with over 1,800 machines in operation. Well, accessibility, the non- casino ambience and unique product offerings are all comparative advantages. I think personal service and proactive responsiveness to players’ needs is the key to differentiate Mocha from big casinos. We have always been very innovative and customer-oriented. In addition to the pioneering use of the multi-terminals and