Inside Asian Gaming

INSIDE ASIAN GAMING | October 2011 40 SPIELO International A TRONIC and SPIELO are attending the 2011 Global Gaming Expo (G2E) in Las Vegas under a new, unified corporate identity that encompasses both organisations, dubbed SPIELO International. The sister companies, overseen by Italian gaming giant Lottomatica, have been moving toward functional integration over the past two years. G2E 2011 marks the organisation’s formal “coming out” as a fully integrated entity that shares a single focus on exceptional content and customer intimacy. SPIELO International will be showing a combination of compelling new games, foundational products, and tested, marketavailable solutions at Booth #1265 at the Sands Convention Center from 4th to 6th October. ATRONIC’s and SPIELO’s commercial casino line-up includes exciting linked, progressive, and community games, as well as player-tested cabinets, proven core game titles, hot new family brands, and flexible systems solutions. Inside Asian Gaming questioned Walter Bugno,CEO,SPIELOInternational,aboutwhat the newly-integrated SPIELO International has in store for players and customers. IAG : What was the rational for the integration of ATRONIC and SPIELO to create SPIELO International? ATRONIC and SPIELO have been operating as sister companies under the Lottomatica Group for a couple of years now, and until recently had been working as individual entities, devoting their respective resources and skills to divergent goals. SPIELO’s core business has been in the international distributed VLT market. GTECH acquired SPIELO in 2004, and later, in 2008, GTECH completed its acquisition of ATRONIC to expand its commercial casino offerings. Meanwhile, back in 2006, GTECH had been acquired by Lottomatica Group. So Lottomatica first inherited SPIELO, and then ATRONIC, through GTECH. In 2009, SPIELO and ATRONIC both became direct subsidiaries of Lottomatica. Over the last two years, ATRONIC and SPIELO had been undergoing operational integration. While each company served different market segments, they hadmuch in common in terms of product development and services. So they began sharing technology and combining game libraries while striving to meet different objectives and serve separate markets. This operational integration marked the first phase of our move toward improving our products and processes, and ensuring that our games are tailored specifically to the needs of our customers and their players. Today, with our integration complete, we are working together toward a common objective of bringing compelling games and top-performing products to our customers. We are excited about the completed integration and the benefits it brings to our customers. SPIELO International now has a dedicated workforce based in 17 countries. We’ve got millions of hours of gaming expertise and hundreds of proven games for our customers and their players. What will customers experience and see following the change, and what can they expect in future? We have shifted both our focus and our investment to becoming a developer and provider of great content. By combining our resources, innovation, and best practices, and by reducing inefficiencies, we will be providing great games more frequently, have a better understanding of operators’ and players’ needs, increase innovation, and improve speed-to-market and delivery times. Aswell, because technology is an enabler of gaming success, rather than the driver, we want our technology to be up-to-date and relevant instead of leading-edge and costly. When our customers see the great games we have to offer, we want them to SPIELO International’s new diversity™multi-game product allows players to select their preferred game types with different volatility levels Integrated Offering At the end of September, ATRONIC and SPIELO merged to form a new entity called SPIELO International. Walter Bugno, CEO, SPIELO International, talks about the change and the company’s future plans Walter Bugno