Inside Asian Gaming

Upwardly Mobile SJM’s quintessentially mass-market Casino Oceanus has moved into the VIP business Casino Oceanus—the mass market gambling hall joins the VIP party C asino Oceanus—probably the most mass-market focused of any of Macau’s gambling venues—has joined the VIP baccarat bandwagon.Theproperty—directly owned and managed by SJM—has acquired a VIP room partner for the second floor of the property. Given the modest income and demographic of typical Oceanus customers, it will take time for the casino to develop a name as a VIP destination. SJM has therefore set its junket room partner a relatively modest—by Macau standards—monthly rolling chip turnover target of HK$100million (US$12.8 million). The junket partner—CCUE VIP—is confident it can meet and then beat that target as it ramps up operations at Oceanus. The name ‘CCUE’ is a play on the Chinese phrase for‘very good luck with everything’— pronounced ‘shì shì rú yì’. CCUE is chaired by U Io Hung. Mr U is a Macau businessman who was involved in developing AMA, the junket consolidation arm of Hong Kong-listed