Inside Asian Gaming

INSIDE ASIAN GAMING | September 2011 6 The Asian Gaming 50 – 2011 The fourth annual ranking of the industry’s most influential people Welcome to the Asian Gaming 50 – 2011 . The list takes a slightly different format from previous years. Such is the growth of land-based casino gaming in the region that we’re focusing principally this time on personalities from that sector, rather than on executives from other gaming product suppliers such as parimutuels and lotteries. We’ve also attempted to add evenmore insight and analysis throughout the list. The aim is tomake it a handy reference point not just about the individuals that lead the Asia Pacific industry, but also about trends and developments in their operations. Competition among casino technology suppliers has been intensifying as the Macau market matures and other key markets including Singapore consider the next stage of development for their casino floors and back office functions. Our list reflects the amount of talent and degree of professionalism that is being applied by suppliers in pursuit of sales and recurring revenue success in the region. Another trend in the past few years has been the increased public profile of some of the Macau junket operators. In the first two years of the Asian Gaming 50 , many of them preferred to take the traditional approach—namely, that no publicity is good publicity. That was on the basis that the junket trade either gets wrongly reported or sensationally reported by the media. But with the increasingly high profile of the junkets—driven by the fact that the world is waking up to just how enormous and energetic the Macau casino market is, and how much of it is generated by high roller baccarat—they have been stepping into the spotlight to explain their work and their role. We welcome that trend. It will help a great deal in demystifying some of the hysteria surrounding the Macau industry and the Asian casino industry in general. With a history dating back to 1932, Bally Technologies is the oldest slot manufacturer in the world. It was founded in Great Depression-era Chicago as a pinball machine manufacturer. Today, Las Vegas- based Bally Technologies is a diversified, worldwide gaming company that designs, manufactures, operates, and distributes advancedgamingdevices and computerised monitoring, accounting, and player-tracking systems. Ballymaintainsmore than 25 offices around the world and employs about 2,500 people. The company’s product line includes reel-spinning slot machines, video slots, wide-area progressives, mobile applications, andClass II, lottery andcentral determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. More information about the company is available at www. ballytech.com About the Title Sponsor Associate Sponsors: A S I A L IMI T ED Sponsored by: Asian Gaming 50 – 2011