Inside Asian Gaming

DLV L atvia’s DLV is creating a niche for itself as a slot supplier principally to Asia’s newly emerging markets—thanks to competitive pricing and reliable quality. At G2E Asia, the company showed off its latest DIAMOND Wide Screen cabinet and DIAMOND Slant Top, loaded with games from the DIAMOND GAMES Premium series. DLV says an effective way to enter a market is to place the products on a revenue share basis. An example in Asia is Cambodia. The revenue share strategy allows the machines to prove themselves in the market. The market data from the project can then be used as a reference point for potential buyers. “Our businessmodel is generally revenue share with venues rather than outright sales—though of course we are flexible to the needs of individual markets,”says Michail Volokotkin, DLV’s Chairman. “We offer operators quality products in terms of the materials we use and the maths of the games—but at a competitive price. Jewel Jackpot for, example, was developed for the Latvian market but it has been very successful in other markets, including in Asia. It has a mystery progressive jackpot, and can be offered either as a standalone product or linked to a network of up to 254 machines.” Mr Volokotkin adds that DLV machines are also built to be easy to service by DLV’s local service agents—an important consideration when the customers may be many thousands ofmiles fromthe company’s manufacturing base in Eastern Europe. “On the DIAMONDWide Screen cabinets the management systems are now all in the front panel of the machine—including ticket in-ticket out, and the client card port—for ease of access,” explains Mr Volokotkin. “There’s also space in the cabinets to put two coin hoppers inside for those markets that still use coins.” DIAMOND Mine DLV offers Asian operators quality, internationally-certified wide screen slots at competitive cost DLV’s DIAMOND Slant Top cabinet INSIDE ASIAN GAMING | August 2011 38