Inside Asian Gaming

June 2011 | INSIDE ASIAN GAMING 81 Atronic A TRONIC’S general manager in Asia, Lai Fatt Chang, will be joined by key colleagues from Europe as the company demonstrates its strong catalogue of games, products and systems at G2E Asia. They include ATRONIC’s new OXYGEN™ cabinet, as well as its comprehensive library of standalone line games, roulette, and keno games. The OXYGEN cabinet contains ATRONIC’s new sensys EP™ platform, described as ‘powerful and robust, yet easy to service’. Its hardware is Game to System® (G2S®)- compatible; network-gaming ready, and supports all major casino systems and player tracking modules. ATRONIC’s HOT&WiLD™ multi-level progressive offers four jackpots, exciting game features, and lots of bonus action. The OXYGEN cabinet’s topwide screen shows a jackpot meter. Players can follow an animated graphic of the risingmercury duringHOT&WiLD bonus games. HOT&WiLD is offered in single-game or multi-game setup. diversity™, ATRONIC´s extremely successful multi-game product, features brand-new as well as top-ranking ATRONIC games. diversity allows players to select their preferred game types with different volatility levels. ATRONIC says it is the only multi-game on the market featuring proven, top-performing standalone progressive games. Visitors to the show can see the selection with each of the Pure Purple™ and Royal Red™ game suites. The ATRONIC Systems Division is presenting CRYSTAL.net ™, described as the industry’s most powerful EGM (Electronic Gaming Machine) floor network system—with a touch-screen player interface on each machine. The company says the philosophy of ATRONIC Systems is connectivity—to link any type or make of EGM on the floor using the CRYSTAL.net platform, as long as they communicate using a standard protocol. ATRONIC supports the G2S® protocol, regardless of the vendor. ATRONIC also recognises the growing importance of electronic media applications in marketing casino games. ATRONIC will use G2E Asia to launch its FloorMaster™ and myGuest™ applications for smartphones and touch screen devices. myGuest is a smartphone application allowing players to see information about them and fellow players, and enabling casino managers to reward players on the floor in real time. FloorMaster allows users of PC touch screens and tablet PCs to access a complete map of a venue’s slot floor, showing EGM status and key performance information in real time. Players will also be able to rate their experience of the games using their phones through another ATRONIC application. Casino marketing departments will benefit from innovative player promotions delivered via SMS that can be redeemed directly on the EGM in the casino. Casino floor managers can also use their smartphone as a fast and easy way to switch games and denominations on multi- game EGMs directly on the floor. “ATRONIC’s continued presence in Asia over more than a decade has shown that we are committed to being a steady player in this market, and that we are willing to support operators across the continent, from Korea all the way down to Malaysia. This market is not just about Macau,” said Marcel Heutmekers, ATRONIC Senior Director for Asia and Latin America. “At this year’s show, we are presenting a part of our vast OXYGEN library. This new cabinet is becoming a significant tool for us in many territories. It is already enjoying success in Asia, and wehope that customerswill see this momentum and expand their OXYGEN installation base in Asia.” ATRONIC is 100% owned by Lottomatica Group, a market leader in the Italian gaming industry and one of the largest lottery operators in the world based on total wagers. ATRONIC is at Booth #223 , hosted by its Asian distributor, RGB Sdn Bhd. Breath of Fresh Air ATRONIC’s OXYGEN cabinet and games are supported by versatile systems and some smart apps