Inside Asian Gaming

INSIDE ASIAN GAMING | June 2011 44 system. Bally Business Intelligence includes campaign management, predictive modelling, reporting, and analytics as well as visual analysis. Feature richer Making its debut in Macau is the iDeck™, the new touch-screen deck with virtual buttons. iDeck redefines player-game interaction. Its versatility offers extensive customisable features, virtual games, and mystery bonusing. Bally describes the iDeck as revolutionary—the first full video player interface in the gaming industry. With iDeck, when new game content is installed, the button configuration instantly changes to match the game, meaning operators will never need to change a button deck again. “The iDeck offers an additional opportunity to reach out to the player and market to them and make the gaming experience even better,” points out Ms Burns. “Given the take up of Apple-style products globally, the iDeck will appeal to all generations of players. We will be able to configure the iDeck with specific Asian preferences in mind, whether that is player-preferred colours, messages, or as an additional game screen. It is the future.” New cabinet and games Bally regards G2E Asia as the ideal setting to launch officially the state-of-the-art Pro Series™ cabinets for the Asia-Pacific region. These modern cabinets are highlighted by various energy-saving features and were built for easy serviceability and maximum player comfort. They support downloadable content and are ready for networked and server-based gaming floors. The Pro Series cabinets are driven by the power of Bally’s new ALPHA 2™ platform that enables new levels of interactivity and visual quality with 3D-graphic animations. The ALPHA 2 operating system allows for more impactful, interactive, and graphically stunning games, taking Bally’s core video product to a new level of development. A game that utilises the power of Bally’s ALPHA 2 platform to its full extent is Cash Wizard™. Players are immersed in a rich and visually stunning world of magical potions and mysterious spells, artfully depicted with on-screen animations. Play is synchronised on the iDeck and two 22-inch, touch-enabled game screens, offering a rich gaming experience. Bally iDeck button configuration iDeck Lamp feature iDeck level 3 immersion iDeck-Spinning U-Spin feature