Inside Asian Gaming

INSIDE ASIAN GAMING | April 2011 30 Shuffle Master A drian Halpenny, President of Australasia for Shuffle Master, is overseeing the expansion of the company’s footprint in Asian markets. Ultimately that means selling even more units. But he’s aiming at a holistic approach by offering a suite of products, rather than presenting Shuffle Master to the market as a niche supplier. When people think of Shuffle Master, they naturally tend to focus on the company’s core product areas—automatic card shufflers and proprietary table games. Shuffle Master’s i-Shoe™ card shuffler, for example, is recognised as an industry- leading product for its levels of accuracy and security and the integrity of its random shuffling process. Shuffle Master’s Rapid suite of live dealer, automated betting table games is also a proven hit in the important Singapore casino market. This kind of market proven recognition and success can only be a good thing. But Mr Halpenny sees his role as to kick on to the next phase. One of his aims is to ensure Shuffle Master is regarded in the region as a ‘solution-focused’ supplier. That includes making use of and developing the slot and automated table technology acquired when Las Vegas-based Shuffle Master purchased the Australian company Star Games in 2006. ‘Solution’ is a word that gets bandied about a lot in modern business. In Shuffle Adrian Halpenny—masterminding Shuffle Master’s Australasian expansion Suite Talk Shuffle Master aims to offer floor wide solutions to casino operators’ needs in Asia and beyond, says Adrian Halpenny Tailored solution—Grand Baccarat gives Macau casino operators a fresh fully-automated baccarat proposition Master’s case, at the heart of the phrase is a simple idea—that the company should have a suite of products that bring benefits to an operator’s casino floor through practical innovation. As an executive with experience in the gaming industry and running technology companies on behalf of private equity