Inside Asian Gaming

INSIDE ASIAN GAMING | March 2011 32 operatedbyanotheroutside party. This added to the 237 slots the Weike subsidiary also runs at another casino site in downtown Macau. Regulatory compliance and market acceptance (when competing against major Western-based suppliers with well- developed compliance and marketing support teams) are probably the biggest hurdles facing Asia-owned and -based manufacturers. Weike’s ability to build its market presence in the key gaming jurisdictions of Macau and Singapore through a combination of regulatory acumen and strategic partnership is what earns the company this award. Editor’s Pick Winner: Bally – Cash Spin Bally’s Cash Spin product has already been a big hit in North America and may produce similar excitement in key Asian markets. Cash Spin utilises Bally’s U-Spin gesture-control play mechanic, which allows players to touch the screen and spin a virtual wheel, with a chance to win marketing dollars. “In the US, Cash Spin is a premium game title for Bally, which means it is placed and operated on a daily fee or participation basis,” Cath Burns, Managing Director and Vice President of Asia-Pacific for BallyTechnologies, said in an interview published in last month’s issue of Inside Asian Gaming . Cash Spin has become the fastest selling premium game title in Bally’s history. Honourable Mention: Walker Digital Gaming – Perfect Pay baccarat Perfect Pay has faced some developmental challenges on its journey into Asian markets. But the product is a good example of the value of innovation. It’s what drives markets forward and provides fresh value for operators, players and investors. Any live table product holding the promise of live dealer gaming with the reporting and analytical capabilities of a slot accounting system is in our view worth the industry’s close attention. Supplier Awards Weike slots Cash Spin Perfect Pay A Sure Bet Log onto www.asgam.com for the latest industry intelligence and a subscription to our digital edition—all absolutely free