Inside Asian Gaming

INSIDE ASIAN GAMING | February 2011 38 Feature O n December 20th, Weike (G) Management Macau Ltd took over the operation of the slot machines and electronic table game (ETG) terminals at a major Macau casino—which had previously used a different third-party slot operator. The new operation adds to the 237 slots run by Weike (G) Management at a recently-expanded venue also located in the vicinity. Working swiftly to create the new setup, Weike (G) had the full complement of 170 slots up and running by Christmas Day, though as Mr Crisafi points out, “this was a staged install in which we already had a few machines running on the 20th, so there was no real downtime for the operation, which was great.” Although it’s early days, there appears to have been a marked improvement in the performance of the slots since Weike (G) Management was handed the reins, and Mr Crisafi credits that to a greater focus on customer service. “We’re committed to providing improved personalised VIP services and are achieving greater results out of our high-limit play. We’re also seeing good results from the mass market, which is our base” AlthoughWeike (G) Management’s new slot operation is located right next door to much larger slot operations at Wynn Macau, MGM Macau and StarWorld, Mr Crisafi is undeterred by the competition. “At the end of the day, it comes down to the players’ experience. Are they having a good time and value for their money? They can play the same products anywhere around town, so what’s going to keep the players happier in a particular casino is their experience. “At the bigger operations, it’s hard for each staff member to know the names of every player who walks in. They’re big casino operations with over a thousand machines. There are a lot of different customers that come in to those big operations. With us, we’ve only got 170 Boutique Benefits Offering personalised service and value for money is key to running successful small-scale slot venues in the midst of casino giants, says Andy Crisafi, Vice President of Operations at Weike (G) Management Macau Ltd Andy Crisafi