Inside Asian Gaming

February 2011 | INSIDE ASIAN GAMING 17 Alfastreet Pioneering products A lfastreet is a private limited company based in Slovenia. It entered the world’s gaming and amusement market in 1997 with its first multi-terminal roulettemachine. After years of rapid growth in European sales, Alfastreet has expanded and is now selling multi-terminal gaming equipment all over the world and considers itself one of the pioneers and trendsetters in the field. The company displayed its strong line up of existing and upcoming products at last month’s International Casino Exhibition (ICE) in London. Inside Asian Gaming visited the company’s booth, and saw several innovative and market-leading products. Alfastreet’s sic-bo multi-terminal, for example, offers a new take on the game by doing away with the traditional dice shaker used by other manufacturers. “We’re doing it in a different way,” says Sales Director for Asia Deric Goh. “We roll the three dice in a roulette wheel; instead of shaking the dice, we spin the dice.” The company also recently upgraded its SL – single terminal and equipped it with an expansive 23” screen, “which is more than enough to satisfy the demanding players in Asia,” comments Albert Radman, Senior Sales and Marketing Director. Mr Radman also has high hopes for Alfastreet’s newly developed live dealer baccarat product, which features an impressive in-house developed card shoe with optical reader. Inside Asian Gaming tried yanking the cards out of the shoe at variable speeds and angles to test the limits of the reader, but was unable to thwart it. The Alfastreet card shoe “That [the card shoe] is our own development, and very precise, very reliable, and I think it will give us an advantage, not only with this game [baccarat], but with the future games we are going to roll out,” states Mr Radman. He adds the company decided to develop its own shoe so as not to be dependent on third-party suppliers. Another promising product is the versatile Table top terminal (TTM3), which can fit easily onto bars and tables, and is equipped with a hydraulic system that allows the screen to be tilted and fixed in any desired position. One more potential winner is a newly developed roulette product which has yet to receive a formal name and is currently known simply asWdky—“which stands for ‘we don’t know yet,’” quips Mr Goh. “This is catered more towards markets like Cambodia and Vietnam.” The TTM3 table top terminal Wdky