Inside Asian Gaming

INSIDE ASIAN GAMING | February 2011 16 Alfastreet The R8 is an update of the original eight station product The second step was establishing our position in the Asian market. We’ve done well in the whole region, not just Singapore,” says Mr Radman.” Other markets in focus include the Philippines, Indochina and, of course, Macau. Deric Goh manages the Asian market, whilePatrickHoganisinchargeofdeveloping business in the Philippines. Mr Hogan is particularly bullish on opportunities in the Philippines, which is a relatively mature electronic games market, though roulette has yet to take a hold there. “We’re looking at more automated equipment there, rather than semi-automated,” he says. Innovation never stops “Over the past three to four years, Alfastreet has been doing intense research and development to gear its products to the Asian market,” says Mr Hogan. “Alfastreet is continuously doing research. If you look at the old machines, they looked and felt great, with perfectly finished burly wood rails. These classic machines are still in demand, and Alfastreet has upgraded them into their new modern look. Still, they are limited to eight stations, so Alfastreet’s research led them to make the wheel a separate, standalone unit from the terminals. “The set up can be automated or semi-automated, offering maximum flexibility depending on player preference and the individual casino’s requirements. Meanwhile, the player terminals can be located anywhere in a casino. So ideally, you could be playing an Alfastreet machine in any area of the casino [located away from the wheel].” “Alfastreet’s market focus and player research has made its products increasingly attractive to casino operators and players alike. Alfastreet is continuing development and is responsive to market needs. The flexibility and dynamism of the machines and meeting the requirements of world markets and Asia is the central focus of the company’s efforts. “Alfastreet has invested greatly into research to ensure their development efforts are viable and focused on what the casinos and players want,” claims Mr Hogan. “The machines can compete in any market today. And it doesn’t stop there. The research and development continues. Keep an eye on the latest product releases coming from Alfastreet very soon.” Deric Goh Patrick Hogan