Inside Asian Gaming

INSIDE ASIAN GAMING | January 2011 36 A TRONIC’s new multi-game offer diversity™ launched in Macau at the turn of the year. It will be followed by the regional launch on a trial basis of the company’s new linked gaming concept CASH FEVER™ HOT &WiLD. “We will have the diversity multi-game in Macau by the end of 2010. And by early 2011 we will trial our linked gaming concept HOT & WiLD throughout Asia,” Sylvia Dietz, Managing Director and Executive Director Marketing for ATRONIC International told Inside Asian Gaming at the recent G2E show in Las Vegas. HOT & WiLD and diversity will be delivered via ATRONIC’s new OXYGEN™ cabinets in either upright or slant version. There are also new core games for the OXYGEN cabinet, including Sheherazade. On that game the player can actually choose the win volatility level using a virtual slider control on the cabinet screen. The diversity collection features brand- new and top-ranking ATRONIC games packaged in themed suites, allowing players to select their preferred game type and with it the volatility from a single gaming machine. With 22-inch dual screens, diversity’s reel strips are larger and easier to see than ever. A new simplified button panel also maximises player comfort and convenience. Featuring suites of up to ten games with top performing games including standalone progressives, diversity provides variety in space-limited venues, extends play and profit-per- customer and attracts new players. Diverse offer “Diversity has ten different games structured in four different categories so the player can easily find the type of games they like,” explains Sylvia Dietz. “There are ‘Line Action’ which are multi- line entertainment games with a lot of bonus features but not necessarily very volatile. We also have ‘Thriller Jackpots’. That’s unique. We’re the only manufacturer offering a multi-level progressive on a multi-game. We also have `Classic Slots´. These are low-line rather high stake games. Furthermore, we have something called ‘No Limits’ for high gamblers, featuring the game `TripleWay Hi- Lo.`”No Limits doesn’t use reels, but is instead a next number ‘higher or lower’ game. “It’s an out of the box concept and something completely new,” explains Sylvia Dietz. As well as player-selectable language options, diversity offers players a speed button to increase reel spinning speed, plus a flexible gamble feature, allowing players to wager only a portion of each win, and HOT Offers, WiLD Times ATRONIC’s new multi-game and linked gaming products are due to launch in Asian casinos very soon Sylvia Dietz, Managing Director and Executive Director Marketing, ATRONIC International ATRONIC