Inside Asian Gaming

INSIDE ASIAN GAMING | January 2011 34 “Some other suppliers involved in coupon generation systems are actually building a separate database to reward players. We’re saying ‘Just link into your existing system’. What TransAct does is provide the final mile on the journey to connect the player with the coupon incentive. It’s an innovative approach and the casinos are responding very positively to it, and we’re excited about its prospects.” The desktop interface on Epicentral Server Manager allows casino staff to set the parameters for rewards and coupon issuance. “If I’m back of house and looking at my casino management system, I may see I’ve got a hot player and want to comp him,” explains Tracey Chernay. “I can set a date for those promotions to be activated; I can add a barcode that’s linked back to my restaurant and point of sale system. There’s any number of selections I can make, whether it’s in Las Vegas for a show such as Blue Man Group, or for a show or event in Macau. I as the casino management choose the appropriate coupon for the appropriate player.” Leveraging casino infrastructure Epicentral can be applied to uncarded as well as carded players, by setting triggers for rewards via the Server Manager interface. But TransAct points out that Epicentral’s ability to use a casino’s existing database ensures operators aren’t being asked to pay twice for infrastructure. “We’re simply asking casinos to leverage the infrastructure that they’ve already made investments in,” states Tracey Chernay. “They have alreadymade a big investment in their casino marketing system, in their restaurants, in their point of sale system, and in show ticketing. So we’re saying ‘We’re not going to duplicate that system’. “We’re simply going to provide an open applications programming interface (API) for those systems to interact with Epicentral. It’s similar to an iPhone environment where applications can be written to the server. That’s the connectivity part. TransAct TransAct’s AndrewHanley and Tracey Chernay at the Epicentral product display during G2E 2010. A Sure Bet Log onto www.asgam.com for the latest industry intelligence and a subscription to our digital edition—all absolutely free