Inside Asian Gaming

INSIDE ASIAN GAMING | January 2011 32 TransAct T ransAct Technologies launched its groundbreaking Epicentral™ Print System at the Global Gaming Expo in Las Vegas. Epicentral’s suite of software and hardware enables casino operators to create promotional coupons and marketing messages and to print them in real-time at the slot machine. Moreover, the system works with and enhances a casino operator’s existing player database, rather than trying to build a new database from scratch “Epicentral is a way for casinos to take their existing Epic 950 printers and turn them into networked printers that print promotional coupons, marketing messages and to communicate with the players directly at the game while the player is playing,” explains Tracey Chernay, Executive Vice President, Sales & Marketing for TransAct. “Any number of incentives can be provided. It could be to extend a marketing campaign, where say the operator is already doing billboard and radio commercials and can add a coupon at the game. It might be to move an uncarded player to being a carded player. It could be for entering people into slot tournaments or keeping your players playing longer.” Breakthrough ‘Groundbreaking’ is a word that gets used a lot in stories about casino technology but in this case it appears justified. “What casinos have been doing up until now is running a member of staff out to the player on the floor just to give them their comps,” states Ms Chernay. Centre Stage TransAct’s Epicentral coupon and promotion system keeps players playing and casino hosts hosting