Inside Asian Gaming

gaming machine connected to the Mega Multiplier Central Game Controller. Mega Multiplier randomly awards players credits. They can store and use the credits to trigger the Portal application at any time they choose to launch a pinball into the top screen for a chance to multiply their stored credits up to 100x. Player’s Life Web Services WMS also exhibited its recently introduced Player’s Life Web Services. A total of 44WMS games are enabled with Player’s LifeWeb Services, meaning the games can be played online away from the casino either via home PC or via mobile handset, subject to relevant jurisdictional approvals. Player’s Life also makes use of computer social networks to link the WMS brand andWMS games with players’ online activities. “Web Services, which is available for casino operators to offer from their web site, unlocks for the first time in the gaming industry the highly valuable potential of social networks by providing social games, discussion forums and real-time player accomplishment notifications, among other unique features,” says WMS. Web Services was recently launched in conjunction with the Adaptive Gaming platform, which allows players to save their progress through the game and resume play at a later time when they return to the casino. “Time on device for players that have created a unique Web Services login is nearly 70% longer than for players without a unique login,” says Larry Pacey, WMS’ Chief Innovation Officer. “These performance statistics clearly demonstrate how the availability of online casual games and content throughWeb Services provides new entertainment options for players, new insights for casino operators on their players’ preferences and increased coin- in. In this regard, Web Services is another example of how WMS leverages prior product successes to create the next innovative product that helps drive higher coin-in and increased player visits to casinos,” adds Mr Pacey. Of the 120 new games WMS had on display at G2E 2010, 63 are integrated with Portal applications and/or Player’s Life Web Services, to create new gaming experiences for players as gaming operators choose how they mix and match these value-added features with games on their slot floor. All of the 120 new games on display are expected to be commercially available before the end of calendar year 2011. THE GODFATHER™ is the first multi-level progressive that allows players to win their way up progressive levels