Inside Asian Gaming

INSIDE ASIAN GAMING | September 2010 58 DLV L atvia’s DLV is uniquely placed to provide top quality gaming equipment and top quality service to its growing customer base in Asia. That’s because DLV is a gaming hall operator in its home market as well as a supplier of casino class equipment. In other words, DLV can understand the industry from both sides. “Our motto is ‘Best quality in everything we do,’” says Michail Volokotkin, Chairman of the Board. “We devote a great deal of attention to developing the professional skills of our staff and we really care about being flexible and responsive to our customers’ needs,” he adds. Since DLV was founded in 1994, the company has built up a domestic network of 38 gaming halls. It has stocked those halls with 840 gaming machines made by the company and others from manufacturers including IGT, WMS, Merkur Gaming and Novomatic. Insight The experience of running its own gaming operation has given DLV important insight into the practical needs of other operators and ensured that DLV equipment is some of the most reliable and dynamic product available in the market. In 2004, the company embarked upon creating its own software, launched successfully in its own gaming halls. It then sold that proprietary technology into outside markets including the European Union, non-EU countries in Eastern Europe, Central America and South America. This year has been a breakthrough year in Asia. DLV exhibited very successfully at G2E Asia in Macau this June. It was the company’s second year at the regional trade show, and DLV focused on two product ranges carefully targeted at Asian customers and Asian players for their play style, multi-game options and value for money. These are the Jewel Jackpot multi-game with 10 games, all of them with nine winning lines, and the DIAMOND GAMES Premium III multi-gamewith 10 and 20winning lines. Jewel Jackpot has a mystery progressive jackpot. It can be offered either as a standalone product or linked to as many as 256 slot units. It also has a Chinese-language interface available for Chinese players. With the Jewel Jackpot multigame machine, DLV used its own gaming hall operations experience to create a product appropriate for Asian markets. “Some of the Asian customers have limitedspaceintheircasinos—especially the ceilings, so there may not be space for large overhead jackpot signs. Jewel Jackpot has a very well defined upper screen so that the operator can clearly promote the jackpot available,” says Mr Volokotkin. Slant top Traditions, Quality, Guarantee Latvia’s DLV makes a glittering start in Asia with its Jewel Jackpot and DIAMOND GAMES Premium III multi-game slots Michail Volokotkin Jewel Jackpot