Inside Asian Gaming

42 D LV, one of Latvia’s leading gaming machine manufacturers and operators, will be showcasing its wares at the upcoming G2E Asia Expo, which runs 9-10th June at the Cotai Expo hall at The Venetian Macao. Founded in 1994, DLV has continuously increased its product range and manufacturing capacity, adhering to the latest technology and establishing its presence throughout the Baltic region. The company strives to provide innovative solutions to gaming, applying the real-world insights gleaned from its operations to product development, which now includes high security peripherals. DLV has over 400 staff, and operates more than 50 gaming halls under the ‘Zilais Dimants’ (Blue Diamond) brand. The gaming halls carry over 850 machines produced by DLV and other major international slot machine manufacturers. DLV’s skilled technical staff is on hand to provide customers constant service. Engineering and operational staff are also put through regular training to ensure their knowledge is up to date. Meanwhile, the company’s leadership is constantly looking at ways to improve operations and to anticipate changes in the gaming industry to keep DLV ahead of the competition. DLV Chairman Michail Volokotkin believes Asian players are tiring of the familiar slot machine brands that have dominated the continent for so many years, and are now hungry for new choice. This presents DLV an opportunity to break into the market with games providing unique graphics and multi-functionality. DLV made its Asian debut in February this year with Jewel Jackpot in Poipet, Cambodia. The games were unveiled at the Star Vegas and Golden Crown casinos, to coincide with Chinese New Year. DLV’s move into Poipet allowed the company to gauge the reaction of Asian players to its games. Next, it shifted its focus to getting licensed in Macau and other major Asian gaming markets, adapting its products along the way in order to meet the needs and preferences of local players and operators. The G2E Asia Expo provides operators around Asia a chance to come check out the benefits of DLV’s products for themselves. Mr Volokotkin believes Diamond Games Premium III is particularly appealing to Asian operators and players, offering more games, more lines, and different variations of bonuses and free games. The multigame product has been a great success in Europe, and even though multigames were initially met by Asian players with some apprehension, they have gradually become popular around the region. Sparkling Arrival Latvia’s DLV offers welcome new choice for Asian players The Jewel Jackpot system carries 10 games on a multigame platform Diamond Games Premium III, DLV’s new multigame