Inside Asian Gaming

EGT region are EGT, from Europe, Advansys, the most established casino management systemprovider in Europe, and Spin 3, which is powered by Microgaming—the world largest online gaming provider. Winning Asia has also used its detailed knowledge of Asian player preferences to develop its own multiplayer games in baccarat and roulette. “They are now going through their GLI certification, so they should be done by the end of quarter one this year,” states Ms Tang. Local knowledge “On one of the baccarat games we developed previously on behalf of another manufacturer, our team actually asked one of the VIP rolling agents to teach us how to write the rolling chip process into the game program. “To Chinese and other Asian baccarat players, what they want fromamultiplayer baccaratmachine is speed of play. They want that speed because they are betting on patterns [of cards]. They don’t need nice graphics. They need it to be smooth and quick,” explains Ms Tang. “A lot of outside manufacturers don’t really understand that, or it takes them a while to learn it. Local people learn that at an early age. We know Chinese players better than anyone. It definitely gives Winning Asia a market advantage.” EGT slot and multiplayer roulette—EGT is one of Winning Asia’s partners in the region A Sure Bet Log onto www.asgam.com for the latest industry intelligence and a subscription to our digital edition — all absolutely free. INSIDE ASIAN GAMING | January 2010 24