Inside Asian Gaming

November 2009 | INSIDE ASIAN GAMING 23 B ally will display its full Networked Floor of the Future™ suite, including an array of server-based products. Bally says its systems portfolio offers gaming operators the chance to run businesses even more efficiently. The systems range also allows those operators more ways to reach players than ever before, according to Bally. The company says the offer includes tools for innovative marketing, bonusing, and player-communication. Bally’s systems range includes its new Version 11 SDS® and ACSC™ slot and casino-management systems. SDS, now available on a Microsoft Windows® platform, delivers flexibility, easy maintenance, the ability to adapt the product to multiple markets internationally and much-prized ‘scalability’ for any size of casino operation. The company says it augments these core systems with a wide portfolio of award-winning technology. Products to be demonstrated at G2E include: Bally iVIEW Display Manager™ (DM) New features available via Bally’s server-based, backcompatible iVIEW DM will be prominently displayed at the show. Bally will demonstrate how iVIEW DM, described as an “intelligent” controller, enables casinos to present messages anywhere on the main game screen or the top game display and thus enhance customer service. Functions include a new beverage-ordering system via iVIEW DM’s touch-screen. Bally’s iVIEW DM can also deliver powerful game-in-game bonuses, floor-wide tournaments, banking functions, and responsible-gaming messages—all without interrupting game play—says the vendor. Bally Business Intelligence™ Bally Business Intelligence allows gaming operators to analyse gaming-floor performance; player and game interaction; player behaviour and trends; and player loyalty and value, states the company. It also enables casinos to deliver more effective marketing programmes and better utilise resources based on powerful data. That data is acquired via what Bally says is a completely customisable dashboard, and via a visualisation tool and Campaign Management Analysis tool. Bally Command Center™ This server-based product enables gaming operators to view, examine, and manage their floor configuration from a central location. Bally Command Center provides a connection to a wide variety of devices on the casino floor including gaming machines, player-tracking displays, and peripherals. The supplier says it puts a wide range of command, control, and monitoring options at gaming operators’ fingertips. Bally CoolSign™ media management Bally CoolSign, another server-based product, is a media management system that lets gaming operators take control of all digital signage in a property. It has the capacity to deliver powerful and consistent marketing messages and bonusing events on a variety of displays across a casino resort. Bally says CoolSign is the only product on the market to be fully integrated with Bally Systems for all round media management. CoolSign can also run in conjunction with management systems from other suppliers. Bally Power Card™ New to G2E this year is Bally Power Card, a marketing and promotions tool for gaming operators. This stored-value card system is the first of its kind to enable stored-value cards to be redeemed at any game connected to a Bally system, says the company. It’s an ‘electronic wallet’ for players allowing them to store their gaming dollars safely, rather than carrying cash. Bally Biometric Recognition™ Bally says this is the first product on the market to incorporate surveillance and player biometric recognition. It has a network of cameras installed in the casino’s gaming machines. Each time a patron activates a game, a camera captures the patron’s biometric identity and compares it to a database of patrons. The technology enables casinos to track players who would otherwise be anonymous and to track and reward players without loyalty cards or those who didn’t use their player club card during the visit. Bally Biometric Recognition also allows operators to implement responsible gaming policies and implement employee tracking. Systems for every market The iView Display Manager Bally