Inside Asian Gaming

July 2009 | INSIDE ASIAN GAMING 9 Mr Johns: “We are probably quite the opposite to Wynn in some things. Our biggest market is probably Hong Kong. We are seeing 55% to 60% from Hong Kong and only 15% to 20% Mainland Chinese. The rest is the ‘outer ring’—[people from] Singapore, Malaysians.” Mr Ng: “Ours come from all over Southeast Asia, including Burma and Thailand—but they’re all people working here in Macau. They’re ‘local’ but they’re international at the same time.” Mr Johns: “Our 20% of Mainland customers probably contribute 40% to 50% of the revenue.” Mr Hurst: “Most of our Mainland customers come from Guangdong province.” What is the primary reason for customers coming to your property? Mr Ng: “Definitely the location. Our three highest grossing sites are located pretty much within residential areas. That and the convenience of being able to use MOP [Macau patacas, the local currency].” Mr Johns: “We attract a Hong Kong crowd that come for many reasons— including the food. If you’re talking about slots overall, people come because they get good value for money. If you want to generate mass market on your slots, you need to give them [the players] a good run for their money. You must give them decent jackpots that are attainable—not something that they only experience months or years later.” Mr Hurst: “With City of Dreams it’s the diversity of experiences. We have the Hard Rock Casino upstairs, the podium downstairs—The Bubble—which is an amazing audio visual experience. Hyatt, Crown and Hard Rock Hotel offerings. The food and beverage offering is also fantastic.” The Venetian Macao is next door to City of Dreams. How do you attract people to CoD? How do you make sure people come to you and not them? Mr Hurst: “The Venetian is massive but you can be 100 meters away from the nearest bathroom if you’re in the centre of the gaming floor. It’s all [The Venetian] divided up into quadrants—all the walkways are straight and at right angles. “We’re much more of a flow-round effect [in CoD]. I think it’s good as a punter that the restaurant divides the rectangle of the